MyAICoach
Request Coaching
Premium 1:1 Coaching

The gap isn’t AI knowledge. It’s how AI should change the way you operate.

Long-term 1:1 coaching for experienced operators who want to adapt seriously, and become more capable, leveraged, and effective as the work itself changes.

Request Coaching
Six months · $4,000 / month · Limited slots · By application
As featured in
MarketWatch Chief Executive TechTarget Scripps News Thrive Global
The problem

You already know AI matters.

§ 01

You’re senior. You run meaningful things. You were effective for a long time before AI started reshaping every surface of work.

Maybe you use Claude or ChatGPT when it comes up. Maybe you don’t. Maybe you’ve watched your team try to integrate tools. Maybe you’ve read enough to have opinions. Maybe you’ve mostly avoided it, and it’s starting to eat at you.

Either way, something feels off.

You’re pretty sure you’re underusing it. You’re pretty sure there’s a different way you should be thinking about your work, your team, your schedule, your priorities. You’re pretty sure the sharpest people you know are quietly restructuring how they operate around this, and you don’t yet have a clean picture of how to do that yourself.

You don’t need more content about AI. You need someone to sit with you, understand what you’re actually trying to do, and help you figure out what changes and what doesn’t.

The real gap

The problem isn’t the tools. It’s the operating system underneath.

§ 02

Most AI content treats the question as if the hard part is the software. Which model. Which prompt. Which agent framework.

That’s not where experienced people get stuck. You can learn tools on a weekend. The harder problem is working out how AI should change the stack you actually operate on.

01
Thinking

What deserves your thinking now, and what doesn’t?

Topics
  • Decisions
  • Priorities
  • Mental models
02
Working

What does a really productive week look like for someone in your seat now?

Topics
  • Schedule
  • Workflows
  • Output standards
03
Leading

What does leading well look like when the work itself is moving?

Topics
  • Communication
  • Team shape
  • Role design
04
Growing

What’s actually possible for you now that wasn’t a year ago?

Topics
  • Scope
  • Leverage
  • Economics

These aren’t prompt questions. They’re operating questions. And they compound, quietly, one week at a time. The gap between operators who work them through and operators who don’t is about to become very visible.

What it is

A coaching relationship, not a course.

§ 03

My AI Coach is long-term 1:1 coaching for people with real responsibility who want serious help adapting. Not a course. Not an AI tutor. Not a productivity system you subscribe to.

The structure isn’t fixed. It adapts to what you actually need. We start with a real conversation about where you are, what you’re building, what you’re responsible for, and what’s been feeling stuck or slow or half-right. Priorities get set collaboratively from there.

Some weeks we work on a specific decision you’re in the middle of. Some weeks we step back and rethink how you’re spending your time. Some weeks it’s a workflow, a team structure, a hiring call, a strategy document, a piece of writing you can’t land. The coaching follows what actually matters in your life and work.

Impact

What six months in actually looks like.

§ 04

The changes tend to show up in two places. In the work itself, and in how the work feels.

Performance

  • Scope that would’ve felt impossible a year ago, without adding hours
  • A calendar that actually produces: higher-leverage work, less reactive noise
  • Faster decisions, made with more conviction and fewer regrets
  • Margin and economics that weren’t available before
  • Serious work in domains previously considered outside their lane

Experience

  • Feeling sharper, less stuck, more like themselves
  • Genuinely more excited about the work than they’ve been in a while
  • More peace about where things are heading, not less
  • Less reactive, more creative edge, often better sleep
  • Thinking about their role or business in terms they didn’t have six months earlier
Clients

What people actually say.

§ 05
Sharper decisions, faster
“I’ve spent enough on consultants over the years to know when something’s actually different. Athan doesn’t sell you a framework. He works the actual problem in front of you, and the decisions you make after are sharper. The ROI doesn’t require a spreadsheet.”
GG
Greg GillmanFounder & CEO, GForce · Former CRO, MuteSix
A different way of seeing the role
“I expected advice. What I got was a different way of seeing my own role. Athan meets you where your actual job lives, not the generic playbook version. My calendar and my conversations with my team changed within the first two months.”
CR
Christina RodehauDirector, Global Client Relations, Gartner
Works outside of tech
“I kept telling myself AI was a tech-company problem. Athan pulled me out of that thinking in one call. The coaching isn’t about tools. It’s about how you run a business now, no matter what industry you’re in. My team and my weeks look different because of it.”
MB
Michael BerroCo-Founder, Chipoys
Different from courses, different from tools
“I did the courses. I bought the tools. I still felt behind. What Athan does is different. It’s the first thing that changed how I actually work, not just what I know. You’re not coached on AI. You’re coached through what AI is doing to your job.”
MC
Marcus ChenFounder, B2B SaaS (Series B)
Fit

Who this works for and who it doesn’t.

§ 06

The clients who get the most out of this share something in common, and it’s not a title. They have real leverage. They’re honest about what’s shifting. And they’re in a mode to move on it.

This is for you if

  • You’re a founder, executive, operator, or senior professional with real scope and stakes
  • You’re in growth mode. You want to stretch, not be reassured about where you are
  • You’re willing to move fast. You see staying still as the bigger risk
  • You’re open to tough questions about your work, role, or team

Probably not the right fit if

  • You’re not in growth mode. Comfort matters more than stretch right now
  • You’re not willing to move fast. Staying still is the real risk
  • You want us to run your AI strategy for you, not work through it together
  • You’re not open to tough questions about your work, role, or team
Process

How it works.

§ 07
01

Diagnostic conversation

A real working call where we understand where you are, what you’re running, and what’s been stuck or half-right.

02

Priorities, set together

We pick what to focus on based on what’s most load-bearing in your life and work, not a generic curriculum.

03

Ongoing coaching

Regular sessions and async support, calibrated to your schedule. We go deep on specific decisions, workflows, and shifts as they come up.

04

A guided track

Alongside the sessions, you work through a structured development path tailored to your context. So you’re doing the work, not just talking about it.

05

Long-term continuity

Six-month engagements, with six-month renewals after. Operating change takes time to install, not a weekend.

About

Tools, mindset, operating patterns.

§ 08
Athan Slotkin

Athan Slotkin

Principal Coach

Athan has spent the last two decades advising over 1,500 founders and organizations across 120 countries, building 20+ businesses of his own, and operating across nearly every function a company has: strategy, people, finance, operations, go-to-market, design, marketing. Yale MBA. Former TV business analyst. CXO at multiple AI companies. A builder and operator before anything else.

Most experienced operators don’t need another tool, another course, or another deck. They need someone who has actually done the work across the functions they’re trying to integrate, and who is willing to work the actual problem in front of them.

And the frame here is wider than tooling. AI is reshaping what a team is, what leverage looks like, what a senior operator is actually responsible for. The coaching holds both horizons: the decisions you make this month, and the way you’re thinking about work, teams, and business as the ground shifts.

Commitment

One price. One bar. One commitment.

§ 09

No tiers. No upsells. Every client works with a coach at the same standard, under the same methodology. Slots are limited on purpose, because the work requires real attention.

Six-month minimum · Six-month renewals
$4,000/ month
  • Ongoing 1:1 coaching, calibrated to your schedule
  • Async support between sessions when it matters
  • A structured development track, built around your context
  • Direct work on real decisions, workflows, and shifts as they come up
  • Continuity long enough for the work to actually install
Request Coaching
Apply

Request coaching.

§ 10

A short application below. Tell us what you’re working on, where you feel behind, and what you’d want to change in the next six months. Qualifying applications go straight to Athan’s calendar on the next screen.

Qualifying applicants book directly with Athan on the next screen.